Reconnect
REBRAND
Overview
Reconnect's mission is to build technology to reconnect people—to their communities, with their families, and with society.
The previous name, Call2test, worked well when the company only provided drug testing randomization. As the product evolved, there was a need to rename and rebrand the entire company.
Reconnect was selected as a finalist in Fast Company's World Changing Ideas in 2020.
Reconnect's new logo and tagline.
The Reconnect stationery suite.
A booth background for trade show exhibition.
Team + Role
With the new name came an entirely new brand, voice, and design language. This meant as the Head of Design, I was challenged with redesigning all of the company's assets from the ground up—everything from the website to email templates to trade show graphics.
Feedback was solicited and received from the entire company as well as investors.
The Reconnect brand palette.