Fertility in Focus
Fertility in Focus offers planners and worksheets specifically for women undergoing fertility treatments.
The flagship product, the IVF Planner, was the first-to-market product of its kind in the fertility space. This keepsake-quality planner aims to help patients improve the experience of IVF by tracking progress and staying organized during a chaotic process.
The 2021 Fertility in Focus planner in Pineapple.
The 2021 Fertility in Focus planner in Rainbow Stripe.
The Undated Fertility in Focus planner in Pink Pineapple.
Leveraging my experience as both a designer and fertility patient, I founded Fertility in Focus in 2017 to help other women navigate their journey to motherhood. The design for this entire brand—from product design to website and social media assets—is owned by me.
I used a participatory design process and incorporated feedback from other women who were also undergoing treatment to ensure product-market fit.
A basal body temperature chart.
The Fertility in Focus logo.
The Fertility in Focus brand palette.
Ratings + Reviews
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